Growth Marketing Manager
Retag -
Maadi, CairoPosted 3 years ago47Applicants for1 open position
- 23Viewed
- 3In Consideration
- 42Not Selected
Job Details
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Job Description
- In this role, you will need to work on the growth hacking funnel and use nontraditional ways for maximizing customer acquisition, increase Conversion % and reduce churn rate%.
- Take an active role in PPC budgeting and digital/media planning along with our PPC specialist.
- Actively participate in executing ideas that will achieve hypergrowth at Retag.
- You'll provide daily reporting on performance and analysis of how to improve.
- Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns / initiatives
- Develop strategic customer acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
- Design and execute outbound and inbound marketing campaigns
- You'll set up, launch, optimize and efficiently scale all campaigns in paid social (mostly Facebook/Instagram/Google) along with our PPC specialist.
- Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
- Ensure clear goals for marketing campaigns / programs and track and report on performance versus those goals
- Determine the right audience, right messaging, and right marketing tactics to deliver on campaign / program goals
- Generate the content for use in marketing campaigns, programs, and other initiatives. This includes but is not limited to drafting marketing emails, social media posts, other collateral; writing blog articles; and working with our creative and design teams to identify other assets required
Job Requirements
Minimum Qualifications
- 3+ years experience in Digital Marketing, Demand Generation, or similar
- Proven working experience as a Marketing Growth Hacker or similar role.
- Hands-on experience with web analytics and A/B testing tools
- Outstanding analytical and problem-solving skills with high standards of excellence
- Bachelor's degree or equivalent practical experience.
Preferred Qualifications
- Start-Up Experience.
- eCommerce, retail technology, or software industries experience.
- Growth Analytics Skills with high-level proficiency in data manipulation via SQL, R, Python.
- Strong data visualization (eg. Data studio, Tableau, Looker) and project management skills (e.g, Asana, Trello, etc) to weave data and insights into meaningful stories.
- Marketing Automation Experience
- Certified in Google Marketing Platform, Analytics, Adsense, Adwords.
- In-depth knowledge of SEO factors, trends, and key algorithm update
