Marketing Manager (Soap & Detergents)
10th of Ramadan City, CairoPosted 4 years ago89Applicants for1 open position
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- 16In Consideration
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Job Details
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Job Description
- Define and implement local marketing strategy for specific brands; allocate the respective marketing budget; manage and steer local marketing and trade marketing activities for the respective brands.
- Coordination of merchandisers and implementation in POS Main
- Development of local marketing strategy for brands
- Set-up of “Marketing-Mix” for own brands, define portfolio, price, promotion and placement strategy, in close cooperation with sales
- Development of promotional strategy for brands and POS materials - define promo plan and steer promo plan execution (in cooperation with Sales)
- Coordination of merchandisers and implementation in POS
- Shared P&L responsibility, steer Marketing budget
- Optimize marketing processes
- Execute a marketing strategy to support our customer acquisition and expansion goals.
- Develop marketing initiatives and assuring customer satisfaction.
- Drive revenue growth and profitability.
- Maintain and improve the image of our brand.
- Establish and ensure the brands' competitive advantage in the market.
- Manage efforts to create brand and products awareness.
- Responsible for research initiatives including product acceptance, price audit, usage of the target segments.
- Responsible for the go-to-market plan from product concept testing until launching.
- Responsible for managing advertising agencies and relevant agencies.
- Reach out more segments through current and new products and driving the lifetime value of those targeted segments.
- Conduct marketing research.
- Promote the corporate brand.
- Monitor campaign performance.
- Identify distribution gaps and channels for the organization's growth.
- Coordinate with the sales manager to align the marketing objectives with the sales objectives according to the strategy of the company.
Job Requirements
- At least a Bachelor Degree in a relevant field.
- A Masters degree in Marketing is a plus.
- A minimum of 5 years in FMCG Marketing.
- Experience in brand management and trade marketing.
- Creative thinking skills.
- Ability to identify and track key metrics that demonstrate marketing results.