Digital Marketing Specialist

Responsibilities:

• Using social media to engage consumers, respond to questions or complaints, and promote company initiatives.
• Generate, edit, publish and share daily content (original text, images, video).
• Build and execute social media strategies.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights.
• Collaborate with other team members (Graphic Designer, Marketing Coordinator, etc) to create the needed content.