Digital Marketing Specialist - Alexandria

Digital Marketing Specialist  will be charged with managing a number of client’s social media Profiles and executing the marketing strategy. The successful candidate will develop and Maintain but not limited to blogs, video feeds, trending social networking sites and resource Centers. The candidate will be responsible for providing the customers with comprehensive Analytics, data presentations, and resource management reports. This candidate will have a Demonstrated history of working in a fast-paced environment while delivering multiple projects On schedule, on budget and with no errors.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, bench-marking, and messaging and audience identification
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (Creative, commercial, and project managers) to manage reputation, identify key players and coordinate actions.
• Creating and managing monthly promotions.
• Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.