Marketing Manager

 Strategic Planning 

• Cascade marketing objectives for each company based on the annual strategy map of each company and said commercial objectives
• Ownership of each company’s branding, corporate identity and tone of voice
• Responsible for the development of a digital marketing strategy and direction
• Responsible for the management of the annual marketing plans, ensuring all initiatives are completed timely and within budget
• Propose and manage marketing budget for each subsidiary company
• Advise commercial teams on best marketing tools to achieve commercial objectives, and oversee implementation

Digital Marketing 

• Oversee the development of the monthly content calendar of all companies on social media
• Oversee design briefs and ensure quality control and consistent branding and tone of voice
• Responsible for the website continuous development in terms of content and relevance
• Responsible for the development of a cost efficient and effective SEO and SEM/digital advertising (sponsored ads, boosting plans) and its implementation

Design, production, and event management:

• Responsible for the selection, negotiation and oversight of designers/agencies for all production activities such as corporate profiles, printing materials, company booths, etc.
• Responsible for the management and execution of customer events and sponsorship opportunities
• Lead internal branding of all branches and ensure up to date state of all offices (in terms of branding)

Customer Experience

• Support customer facing teams in designing and optimizing customer experience online
• Design and oversee the development and implementation of tools used for customer NPS, quarterly satisfaction surveys, testimonials, and report on findings and recommendations for improvement

Public Relations: 

• Coordinate with company management on a PR strategy, and manage its implementation to relevant outlets for paid content, coverage and advertorials
• Develop and build relationships with relevant network of reporters
• Develop linkages with business chambers, associations, etc. for the purpose of data gathering and marketing opportunities
• Oversee media monitoring and data gathering to serve commercial objectives

Managerial responsibilities

• Maintain team to highest level of performance by recruiting, selecting, orienting, and training employees
• Mentor and coach subordinates to instill company principles in junior population with an eye on succession planning, growth opportunities and T&D needs
• Participate in the Holdings leadership team meetings
• Attend company MBRs to stay afloat business updates