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Mid-senior PPC Specialist

scandiweb
Alexandria, Egypt

Mid-senior PPC Specialist

Alexandria, EgyptPosted 8 days ago
1 open position
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Job Description

What are the responsibilities of a Mid-senior PPC Specialist? 

As a Mid-senior PPC Specialist, you will be responsible for delivering paid advertising across a variety of client accounts and a range of industries. Reporting to the Paid Media Manager and working closely with other disciplines within the delivery team, you will work on more complex and challenging accounts where a greater level of experience and knowledge is required. You will also help the Paid Media Manager monitor the quality of output and provide leadership, training, and support to our PPC specialists.

Your work will entail working closely with our Key Account Managers (KAM) to provide account reviews, audits, and research, which will form the basis of paid media strategies. You will then work with the Key Account Managers to deliver the strategy and report back to the client. 

Also, you will be responsible for delivering campaigns across a variety of platforms including Google Ads, Microsoft Ads, Facebook, YouTube, Twitter, and LinkedIn as well as native advertising and programmatic networks, so should be thoroughly experienced in the use of a wide range of systems as well as Google Analytics.  

You will be expected to deliver a variety of campaign types including search, display, remarketing, social, and programmatic on a variety of channels including Google’s Network Social ads, and work with Key Account Managers across a variety of publishers. You will also be expected to support other members of the PPC delivery team.

You will help Key Account Managers develop opportunities and new business pitches where appropriate, provide client reporting, and field technical inquiries regarding PPC. Also, you will be required to attend relevant meetings online.

Overall, the following responsibility list includes: 

  • Providing knowledge leadership, training, and support within the Paid Media team;
  • Aiding the Key Account Managers in the creation of paid advertising strategies;
  • Performing client, market, and competitor research and analysis;
  • Delivering paid advertising campaigns in line with the agreed strategy and brief;
  • Analyzing campaign performance and providing recommendations for improving traffic and ROI;
  • Producing insightful client reports that provide feedback on clients’ accounts with recommendations that take into account the wider implications for ROI;
  • Aiding the Paid Media Manager in monitoring the quality of output and providing feedback, along with recommendations for opportunities and growth;
  • Helping drive new and existing paid processes forward to improve the team’s overall efficiency and performance;
  • Keeping up to date on new industry developments and sharing best practices with the digital delivery team;
  • Liaising with clients and attending relevant client meetings where required;
  • Accurately recording all activity in our project management system and meeting given deadlines;
  • Managing own self-development and maintaining an up-to-date and relevant understanding of digital marketing;
  • Helping develop opportunities and new business pitches where appropriate;
  • Collaborating across multi-disciplines, to promote a culture of shared knowledge and understanding;
  • Providing guidance and support to other members of the delivery team;
  • Any other duties as reasonably requested.

Job Requirements

What do we expect from you?

  • At least 2 years of recent PPC and Social advertising experience including the management of accounts with large budgets and across a wide range of markets, ideally across EMEA, North America, LATAM, or APAC, in an agency environment;
  • A self-starter and self-learner with strong follow-through orientation and commercial awareness;
  • The ability to work on your initiative with minimal supervision and to spot opportunities and threats in client accounts;
  • Experience in training, motivating, and supporting colleagues;
  • Excellent organizational skills and the ability to juggle multiple tasks and priorities;
  • Experience in using multiple paid advertising platforms;
  • Strong communication skills (written and verbal), interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment;
  • Confident analytical skills and an eye for detail with the ability to produce accurate and insightful reports;
  • Problem-solving skills and adaptability;
  • Strong MS Excel skills and be highly numerate;
  • You should also be Google Ads and Google Analytics certified or working towards it;
  • Demonstrable knowledge and understanding of at least two of the following industries: Finance, Education, eCommerce (Retail), or B2B.

What is the compensation package of a Mid-senior PPC Specialist at scandiweb?

  • Competitive starting salary relative to the market;
  • Valuable eCommerce experience at the industry leader scandiweb;
  • Exciting travel opportunities;
  • Support for hardware upgrades;
  • Core health insurance coverage and sports bonuses;
  • A diverse multinational team of experts to learn from;
  • Company-covered training and certification;
  • Legendary online and onsite events to celebrate our success together.

Next steps

  • Apply and fill in the application form;
  • Receive the test task and complete it.

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