Role Purpose
The Marketing & Partnerships Manager is responsible for driving market demand, strategic
partnerships, and brand positioning for LuQta in Egypt.
This role sits at the intersection of growth marketing, ecosystem development, and revenue
enablement, ensuring that LuQta’s three solutions are clearly understood, demanded, and
adopted by the market.

The role actively supports and scales:
1. LuQta Consumer Reach Solution (via LuQta B2C App)
2. White-Label Engagement Platform
3. Embedded Engagement SDK

Core Responsibilities
1. Market Positioning & Messaging (Foundation)

Own LuQta’s local market positioning in Egypt.
Translate LuQta’s global narrative into Egypt-relevant messaging.
Ensure clear differentiation between:
Consumer Reach (managed engagement via LuQta app)
White-Label (owned engagement infrastructure)
SDK (embedded engagement inside client apps)
Maintain consistent messaging across:
Website
Proposals
Sales decks
Partner communications

2. Demand Generation & Marketing Execution
Build and execute go-to-market marketing plans aligned with sales targets.
Design campaigns to generate:
Enterprise leads (white-label & SDK
Brand demand (consumer reach solution) Manage:
Digital marketing (LinkedIn, email, performance ads)
Events, workshops, and roundtable
Sector-specific activations (banking, telco, education, FMCG, government)
Track and report:
Leads generate
Cost per lead
Conversion contribution to revenue

3. Consumer Reach Solution – Growth & Sponsorship

Drive adoption of LuQta’s Consumer Reach Solution among brands.
Develop:
Sponsorship models
Brand participation programs
Seasonal and thematic engagement calendar
Work with creativity and engagement teams to:
Package attractive brand activation
Align prizes, mechanics, and exposur
Support growth of LuQta’s B2C user base through
Partnerships
Cross-promotions
Community activations

4. White-Label & SDK Partnerships

Identify, onboard, and manage strategic partners, including:
Telcos
Bank
Fintech
Super app
Government entitie
Develop partnership models such as
Technology partnership
Distribution alliance
Co-marketing initiative
Support white-label and SDK sales by:
Opening doors
Structuring joint value propositions
Supporting joint pitches and demos

5. Ecosystem & Channel Developmen

Build a LuQta partner ecosystem in Egypt
Marketing agencie
System integrator
Digital consultancie
Enable partners with
Sales enablement kit
Use-case librarie
Co-branding guideline
Coordinate with sales and pre-sales teams to ensure partner-led deals close smoothly.

6. Sales Enablement & Revenue Support

Work closely with:
Egypt Business Head
Enterprise Sales
Pre-Sales / Solutions
Support:
Pitch decks
Case studie
Sector-specific proposal
Ensure marketing activities are revenue-linked, not just awareness-driven.

KPIs & Performance Metric

Marketing-sourced pipeline valu
Number of qualified enterprise leads generated
Number of active strategic partnerships
Sponsorship revenue contribution (Consumer Reach)
Cost per lead and conversion efficiency
 Brand awareness growth in target sectors

Cayper Egypt

Company Profile

Open vacancies at Cayper Egypt

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