Key Responsibilities:

Content Creation and Curation:

Develop and execute engaging content (images, videos, posts) tailored for each social media platform.
Write compelling captions and use effective hashtags to maximize reach and engagement.

Social Media Strategy:

Plan and implement a social media strategy aligned with company goals, ensuring consistency across all channels.
Monitor trends, competitor activities, and platform updates to optimize content and strategy.

Community Management:

Engage with followers by responding to comments, messages, and inquiries promptly.
Foster and grow an online community by interacting with users and encouraging conversations around the brand.

Analytics and Reporting:

Track key performance metrics (engagement, reach, conversions) and create detailed reports to assess campaign success.
Use insights from data to adjust and improve future social media strategies.

Ad Campaign Management:

Develop, execute, and optimize paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, etc.
Manage budgets and monitor ROI to ensure effective ad spending.

Collaboration and Coordination:

Work closely with marketing, design, and sales teams to align social media efforts with broader company campaigns and goals.
Collaborate with influencers or brand ambassadors to extend brand reach.

Crisis Management:

Monitor for potential issues or negative feedback and respond appropriately to protect the brand's reputation.
Develop a plan for addressing crises and handling unexpected situations on social platforms.

Content Scheduling and Optimization:

Use social media scheduling tools (e.g., Hootsuite, Buffer) to plan and automate posts for peak engagement times.
Regularly review and optimize posting schedules to maximize audience reach.

Stay Updated on Industry Trends:

Keep up with new developments in social media platforms, tools, and best practices to stay ahead of industry changes.
Experiment with new features or platforms to identify new opportunities for the brand.

Influencer and Partnership Outreach:

Identify and reach out to influencers and partners for collaborations to boost brand visibility.
Manage relationships with influencers, ensuring campaigns are aligned with brand values and objectives.

Additional Requirements:

Incontrol-uk

Company Profile