Easy was established in 1999 by Dr. Asser Salama with one brand being the Easy Sweet Bars 100% natural hair removal product. In 2003, Easy Sweet became the market leader in the natural hair removal category in Egypt In 2004, Easy introduced the Easy Care wipes products which gained market leadership in a short period. In 2005, Easy Sweet became the market leader in the whole hair removal category. In 2007 easy started production of mosquito repellents as the first producer in Egypt ... See More