Develop and Execute Digital Marketing Strategies: Create and implement holistic digital marketing plans aligned with our business objectives, encompassing SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising.
Manage and Optimize Campaigns: Oversee the execution and optimization of digital marketing campaigns across various platforms, ensuring they are delivered on time, within budget, and achieve key performance indicators (KPIs).
Conduct Keyword Research and SEO Optimization: Perform in-depth keyword research, implement on-page and off-page SEO strategies, and monitor website performance to improve organic search rankings and drive traffic.
Drive Social Media Engagement: Develop and manage engaging content calendars, build and nurture online communities, and leverage social media platforms to enhance brand awareness and drive engagement.
Craft and Execute Email Marketing Campaigns: Design and implement effective email marketing strategies, including list segmentation, campaign creation, automation, and performance analysis.
Collaborate on Content Marketing Initiatives: Work closely with the content team to develop and distribute valuable and relevant content across various digital channels.
Manage Paid Advertising Campaigns: Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads and social media, ensuring a strong return on investment (ROI).

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