- Develop and drive implementation of marketing plan
- Manage designated products to achieve short and long-term operating results in line with the Product Marketing Plan
- Research new market opportunities for product development and growth through internal and external communications
- Monitor changes in the environment including changes in stakeholder importance and stakeholders needs affecting the product
- Monitor competitor activities and performance
- Establish long lasting and professional partnership with External Experts/ KOLs
- Assess the effectiveness of product strategies and monitor market intelligence
- Develop broad knowledge of stakeholder, customers, segments and behaviors and leverage this for innovative ideas and interventions
- Learn how to develop, monitor, evaluate and control A & P budget
- Market and product trends research, analysis and forecast
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