Social Media Marketing Specialist -Internship

Overall Job Purpose:

• The Social Media Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels including Facebook, Twitter and LinkedIn. 
• This role offers the intern a total immersion into a promising educational technology startup and the successful candidate will work closely with key members of staff to learn about social media, digital communications and marketing in both B2C and B2B environments.
• This role will be instrumental in increasing our social media presence and gaining visibility for our brand.

Reports To:

• Operations Director, Senior Marketing Specialist

Key Duties:

Social Media Community Management

• Assist with streamlining company social media accounts (e.g. Facebook, Twitter, LinkedIn, YouTube), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
• Increase the number of followers we have and engaging with potential clients and candidates.
• Monitoring and replying to Tweets from candidates and clients (initially under supervision from a Director)
• Posting updates to the Company LinkedIn account.
• Posting updates to the Company Facebook account.
   

Coordinating and Distributing Content

• Scheduling and coordinating a monthly brainstorming meeting with Handasi team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.
• Maintain a monthly social media calendar, and ensure that everyone is meeting their deadlines.
• Liaising with SME to push new blog posts through the calendar.
• Help coordinate a guest blogger program, one guest blogger per month. Help to amplify this content through other social media channels.
• Drive awareness of our new blog posts by posting the articles into forums and groups.
• Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
   

Understanding and monitoring social media analytics

• Track key social media analytics on a monthly basis.
• Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site.
• Work with the directors to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.

Benefits:

• Career Development Program; You will get to learn top needed skills and up-to-date knowledge both Instructor-Led & Self-Paced.
• Gain hand-on experience in social media, working in a dynamic work environment with freedom to make mistakes and learn from them.
• An opportunity to become a full-time or part-time employee after the internship duration.

Internship Timeline:
    Announcement Period: 21 Feb 2021 till 26 Feb 2021
    Interviewing Period: 6 March 2021 toll 13 March 2021
    Internship Duration: 3 Months from the starting Date