Internship Details
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Internship Description
- Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
- Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
- Writing press releases and other media communications to promote clients.
- Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
- Coaching client representatives in effective communication with the public and employees.
- Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
- Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
- Updating and maintaining Web content.
Internship Requirements
- Bachelor degree in journalism, PR, marketing or related field
- Experience handling a press conference. Knowledge of consumer marketing.
- An ability to work on big strategic plans as well as day-to-day tasks.
- Ability to think both creatively and strategically.
- Ability to run PR campaigns that deliver measurable results and meet objectives.