Marketing & Customer Behavior Internship In India

Organization

Manipal University
Manipal, India

Role description

This opportunity involves socio-psychology related work as well as marketing management related work to formulate strategies that incorporate psychological and sociological factors which influence people. Applicant needs to analyze the impact of different causes on marketing aspects. Corporate involvement in cause campaign and how it creates a market for their product/services. Role of corporate social responsibility through cause-related, marketing.

Main activities

• Assess and apply their strengths in subject matter,

• Data collection through questionnaire and Analysis through PLS-SEM for cause-related marketing

• Explore the various factors of consumer behavior in connection with social psychological aspects

• Collect data for the above through survey

• Investigation on the individual, group, and team behavior in the organization and its impact analysis

• Data is collected through direct consultation with the organization.

• Apply knowledge of key concepts and decisions in a dynamic business environment.