Develop and execute the content strategy in line with brand and marketing objectives.
Create and manage weekly and monthly content calendars across different platforms.
Write high-quality creative and marketing content for Instagram, Facebook, TikTok, LinkedIn, and the company website.
Write marketing copy and ad copy for advertising campaigns, offers, and promotional materials.
Write and develop website content, landing pages, articles, and blog posts.
Develop and maintain the brand voice and tone of voice across all communication channels.
Translate marketing objectives into clear, persuasive, and measurable content and messaging.
Conduct advanced research on target audiences, competitors, topics, trends, and market insights.
Develop SEO-optimized content based on keyword research, search intent, and SEO best practices.
Review and edit content produced by other members of the content team to ensure quality and consistency.
Collaborate with marketing, design, SEO, social media, and advertising teams to produce integrated campaigns.
Analyze content performance using relevant data and performance indicators and recommend improvements.
Optimize content based on engagement, reach, CTR, leads, and conversion performance.
Repurpose existing high-performing content into different formats and platforms.
Use AI tools professionally for research, idea generation, development, and editing, while ensuring that the final content remains original, accurate, and aligned with the brand identity.
Stay up to date with the latest trends in content creation and digital marketing and apply relevant best practices.
Manage multiple projects and deadlines simultaneously while maintaining a high standard of quality.

Qualifications & Experience

Minimum of 5 years of experience in content writing and digital marketing, preferably with previous experience at a senior level.
A strong portfolio demonstrating the ability to create diverse marketing and creative content.
Excellent Arabic writing, editing, and copywriting skills.
Strong English language skills are considered an important advantage.
Advanced experience in advertising copy and marketing content.
Strong knowledge of social media platforms and the appropriate content style for each platform.
Good to advanced knowledge of SEO content writing.
Clear understanding of audience behavior, customer journey, and conversion.
Strong research, analytical, and idea-development skills.
Ability to review, guide, and improve content produced by other team members.
Strong time-management skills and the ability to manage multiple projects simultaneously.
Strong creative and strategic thinking abilities.

KPI – Key Performance Indicators

The Senior Content Writer will be evaluated based on the quality and performance of the content, not only on the volume of content produced.

Adherence to the approved content strategy, content plan, and deadlines.
Content quality and consistency with the brand voice.
Content engagement and reach.
Continuous improvement in content performance.
CTR and conversion rate of campaigns and marketing content.
Growth in organic website traffic and improvement in SEO content performance.
Quantity and quality of new ideas and content initiatives.
Reduction in the number of revisions required after content submission.
Quality of content reviewed and approved for the team.
Contribution of content to marketing objectives and lead generation.

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.css-o171kl{-webkit-text-decoration:none;text-decoration:none;color:inherit;}Senior Content Writer

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Senior Content Writer