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Director of Marketing - Food and Beverage - Madinat Jumeirah Resort

Jumeirah Hotels & Resorts
Dubai, United Arab Emirates
Posted 1 month ago
5People have clicked1 open position
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About Madinat Jumeirah Resort:For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality with its unwavering Stay Different™ brand promise. Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience.Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments.Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.Madinat Jumeirah, Jumeirah Group’s mega-resort is home to four ultra-luxurious hotels –Jumeirah Al Naseem, Jumeirah Al Qasr, Jumeirah Mina A’ Salam and Jumeirah Dar Al Masyaf – all nestled within 3km of picturesque waterways connected by traditional abras. The resort boasts 2km of pristine beach, the award-winning Talise Spa and state-of-the-art fitness and leisure facilities, as well as exclusive accommodations ranging from penthouses and suites to private summerhouse experiences with unrivalled benefits including a leading conference and banqueting centre. Madinat Jumeirah is also home to over 50 world-class restaurants and bars, as well as a traditional souk featuring Arabian shopping stands, barrows, and stalls with a blend of boutique brands, souvenir gift shops, and luxury fashion and jewelry outlets.About the Job:The Director of Food & Beverage Marketing will play a pivotal role in shaping and enhancing the marketing landscape for Madinat Jumeirah’s exquisite culinary experiences. Tasked with curating and executing sophisticated marketing and communication strategies, this role is instrumental in aligning our food and beverage offerings with the esteemed luxury standards and global identity upheld by Jumeirah Hotels & Resorts. Collaborate with the Directors of F&B and F&B operations teams in developing, executing, and optimising comprehensive marketing and communication strategies that align with the F&B brand positioning of the restaurants and commercial objectives of the F&B department.Create and manage budgets, forecasts, and key performance indicators (KPIs) to track the effectiveness and return on investment (ROI) of marketing and communications initiatives within the F&B marketing department.Oversee day-to-day external communications for all Madinat Jumeirah restaurants, reporting directly to the Director of Sales & Marketing.Propose creative ideas and impactful promotional tactics to differentiate the restaurants, aiming to enhance brand visibility and customer engagement.Liaise daily with external PR, social media, and media buying agencies, ensuring the delivery of high-quality campaigns and promotions.Manage the media and influencer experience program at the restaurants, ensuring the delivery of exceptional experiences.Coach, mentor, and support the marketing executives at the property level, fostering their growth and enabling their effective participation in all F&B marketing activities.This role requires a strategic mindset, excellent communication skills, and a proactive approach to drive the F&B marketing initiatives, enhance brand reputation, and achieve business goals.Work closely with the Reservations team to ensure customer journey is seamless and trackable from a digital marketing perspective across multi-channels.Support content strategies on social media platforms by amplifying hosted media content across various channels. About you:The ideal candidate for this position will have the following experience and qualifications: Essential: Bachelor’s Degree or Professional Degree in Marketing Communications, Business or equivalent from an accredited and renowned University.Desirable: Master’s Degree or Professional Degree in Marketing Communications, Business or equivalent from an accredited and renowned University6 to 8 years of public relations, marketing, and F&B marketing experience preferably with an international hospitality company. Experience working in a fast-paced, multi-cultural environment. Proven experience in developing and managing integrated F&B marketing and communications plans and budgets, often exceeding KPI’s. Demonstrated experience in delivering luxury-standard content.Good media contacts within top tier luxury, lifestyle and F&B focused titles  About the Benefits:We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children’s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

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