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Job Description
We are looking for a dynamic and experienced Digital Marketing / Social Media Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies to increase brand awareness, engagement, and sales through various social media platforms and other digital channels.
Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies across social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Create engaging and relevant content for social media posts, including images, videos, and written copy, that resonate with our target audience.
- Manage and optimize paid social media advertising campaigns to drive traffic, leads, and sales, while maximizing ROI.
- Monitor social media channels for trends, feedback, and opportunities for engagement, and respond to comments and messages in a timely manner.
- Collaborate with internal teams to develop social media campaigns that align with overall marketing objectives and brand messaging.
- Track and analyze social media metrics and campaign performance using analytics tools to identify areas for improvement and optimize strategy.
- Stay up-to-date with the latest trends and best practices in social media marketing and digital advertising, and implement innovative strategies to drive growth.
- Manage relationships with influencers and brand ambassadors to expand reach and increase brand visibility.
Job Requirements
Qualifications
- Bachelor's degree in marketing, communications, or related field.
- Proven experience in digital marketing and social media management, with a strong track record of managing successful campaigns and driving results.
- In-depth knowledge of social media platforms and their respective best practices, algorithms, and advertising options.
- Minimum of 6 years of experience with social media management tools and analytics platforms such as Hootsuite, Buffer, Sprout Social, etc.
- Strong copy-writing and visual storytelling skills, with the ability to create compelling content that resonates with target audiences.
- Analytical mindset with the ability to interpret data and metrics to make informed decisions and optimize campaigns.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinker with a passion for staying up-to-date with the latest social media trends and emerging technologies.
- Proven work experience as a Digital media specialist or Digital marketing manager
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
- BSc degree in Marketing, Digital media or relevant field
- Additional qualification in web design or animation is a plus
