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Job Description
- Leads and manages digital marketing projects, programs, and efforts, including planning, budget and status reporting. Including, finding and identifying opportunities to develop successful digital strategies to achieve objectives
- Plan and implement impactful and result-driven integrated campaigns that leverage multiple capabilities along the consumer decision journey, for build brand awareness and preference
- Activate multiple digital capabilities and support digital transformation adoption to build comprehensive digital activation strategies, translating business metrics into digital KPIs, and using insights to build engaging digital content
- Manages and coaches a team responsible for execution of Digital Marketing initiatives, both self-contained and in partnership with Corporate Marketing resources.
- Owns the communication and coordination of digital marketing campaign plans, risks, and performance metrics to key stakeholders
- Implements campaign market analysis and makes recommendations based on that analysis.
- Monitors, analyzes, and reports digital marketing metrics and outcomes of marketing performance and programs. Also, determines tools required to support strategies
- Facilitates digital marketing asset creation and development with internal teams and third-party vendors and manages agency relationships, ensuring alignment with brand standards and legal compliance.
Job Requirements
- Bachelor’s degree in business, marketing, economics or related field.
- 8-10 years’ of experience
- Personal execution experience with most of digital marketing pillars.
- SEO previous usage and experience, dealing and handling website, development and e- commerce platform enhancement.
- Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
- Excellent communication skills, both verbal and written
- Analytical and problem-solving mindset with high attention to detail
- Strong commitment to timelines, accuracy, organization, and professionalism
- Flexible under time requirements and changing deadlines
- Must be a team player with the ability to work independently.
