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Job Description
- create and upload copies and images for the organization’s website.
- write and dispatch email marketing campaigns.
- provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- research new online media opportunities that may benefit business including mobile, social media, development of blogs and forums.
- design website banners and assist with web visuals.
- communicate with clients, affiliate networks and affiliate partners.
- conduct keyword research and web statistics reporting.
- contribute to social media engagement and brand awareness campaigns.
- use web analytics software to monitor the performance of client websites and make recommendations for improvement.
- contribute to company and industry blogs and manage e-communications.
- assist with paid media, including liaising with digital advertising agencies.
- develop and integrate content marketing strategies.
- keep up to date with current digital trends.
- manage the contact database and assist with lead generation activities.
Job Requirements
- Bachelor's degree in marketing, communications, or related field
- 3+ years of experience in digital marketing or related field
- Strong understanding of digital marketing channels, including SEO, social media, email marketing, and display advertising
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Strong project management skills
- Excellent written and verbal communication skills
