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Job Description
- Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
- Overseeing direct communications with customers through the CRM.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
- The customer relationship manager will not only solve customer requests but will proactively offer ideas and insights to improve the customers’ issues and problems.