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Job Description
- Manage all aspects of qualitative and quantitative consumer research for online products including research regarding product awareness, positioning, benefits, marketing communications and site usability.
- Identify and determine the scope of marketing research needs, including secondary research and research design/implementation
- Identify and manage appropriate vendors.
- Analyze research and develop reports summarizing key findings and making related recommendations.
- Manage internal online survey tool.
- Work on related marketing projects
- Investigate market activity, analyze already published data and statistics, evaluate past performance of a product or service's sales, assess future trends, commission surveys and co-ordinate research projects
Job Requirements
- An analytical mind, and a strong knowledge of statistics and computers
- An ability to handle data to work in quantitative research
- An interest in psychology and behavioral science for qualitative research
- Specific scientific or technical knowledge to work as an industrial researcher
- Confidence when dealing with a wide variety of people
- The ability to take responsibility and handle pressure
- Excellent communication skills and the ability to give clear instructions
- Accurate and clear written skills when producing questionnaires and reports
- To be methodical and well organized, with good numerical, analytical and problem-solving skills
- Commercial awareness for work with corporate clients
- Excellent people skills and a friendly manner
