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Job Description
We are seeking a "visionary" digital marketing specialist who is responsible for:
- Developing the strategy used in online marketing, utilizing such techniques in areas such as social media, Web analytics, e-mail marketing and search engine optimization SEO, among others.
- They may put together various online promotions and e-mailing campaigns to get our message out, as well as perform audience research to discover other ways of reaching our customers via the Internet.
- They are required to translate business goals into successful SEO campaigns, analyze the performance of SEO efforts and help increase traffic and google search engine ranking.
- This is a full time job, 8 hours a day.
Job Requirements
- Expert knowledge in marketing and SEO strategies.
- Excellent knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
- Stay current on marketing trends and news e.g. Google updates and changes in algorithms
- Measure and report performance analysis of all digital marketing campaigns. (Facebook analytics, google analytics, etc.)
- Design, create, manage & execute social media plans on various platforms like facebook, Instagram, snapchat, LinkedIn, twitter, G+,etc.
- Plan and execute marketing campaigns on social media channels, Email, SMS and google adwords.
- Manage content production in multiple formats (articles, info-graphics, video ...etc) across various digital platforms
- Contribute to the company blog and managing e-communications.
- Collaborate with Sales, technical and Editorial teams on marketing activities.
- Conduct key word research and web statistics reporting;
- Contribute to social media engagement and brand awareness campaigns;
- Use of web analytics software to monitor performance of websites and make recommendations for improvement;
- Monitor and respond to users on social media.
- Compile report for management showing results (ROI).
- Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results via online analytic tools.
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