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Job Description
The Social Media Specialist is responsible for supporting the marketing team, including taking on responsibilities in public relations, corporate communications and social media.
The Social Media Specialist will be required to work cross-functionally to gain a deep understanding of Brands , services, and business objectives in order to develop strategic communications to position Spinoza's Brands as a top brands in the F&B Market.
Responsibilities
- Develop and implement strategic objectives to increase brand visibility, support business objectives and protect the corporate brand.
- Identify and handle outreach to key media outlets and influencers; distribute press releases on the news wire.
- Write and edit a variety of marketing materials, including blogs, social media posts, and corporate communication materials.
- Grow social media accounts for both Spinoza & The Brands on all the social Media including Facebook, Twitter, Instagram, and LinkedIn
- Identify media trends, news cycles, and storytelling opportunities.
- Participate in creative brainstorms and come up with original project ideas.
Job Requirements
- Bachelor’s Degree in communications, marketing, public relations, or journalism.
- 2-3 years experience in similar field preferred.
- Excellent communications skills – both written and oral.
- Strong news judgment and decision-making skills.
- Proficient in MS Office and social media software such as Sprout Social.
- Expert level experience with Twitter, Facebook, Instagram, and LinkedIn.
- Ability to produce accurate and high-quality work in a fast-paced environment.
- Exceptional organizational and project management skills.
- Experience in the health care or health insurance industry is a plus.
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