Brand Manager
IVAS -
Mohandessin, GizaPosted 8 years ago65Applicants for1 open position
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- 0In Consideration
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Job Details
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Job Description
Main Duties:
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Supervise brand content
- Manage access to brand assets
- Develop brand standards and usage guidelines
- Assist integration of campaigns with brand consistency
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Analyze sales data to update a brand or category portfolio, determine new products and delete under-performing products
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Write reports, specifications and creative briefs
Job Requirements
- Drive for results and leaderships skills
- Private University graduate (AUC or GUC or any similar college)
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
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