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Job Description
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion team.
- Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Consult with product development team on product specifications such as design, color, and packaging.
- Compile lists describing product offerings.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Build a full database for all competitors which include their prices, promotions, products and their market plans.
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
- Initiate market research studies and analyze their findings.
- Take calculated risks based on data-driven analytics.
- Consult with purchasing person to gain advice regarding the types of products or services expected to be in demand.
Job Requirements
- 12 to 15 years of experience in the same field.