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Job Description
Join the team behind WUZZUF and FORASNA.com, Egypt's top job platforms serving more than 1 million visits each month! More than 70k people were hired using our platforms at more than 8,000 companies.
We are seeking a data-driven marketing mind to keep our company and product focused on the customer and ahead of the competition. You will conduct competitive research and help us understand the customer’s journey, from stranger to happy customer who promotes our cause. You will also help us maintain competitive advantages by working with internal stakeholders, including sales, support, and other marketing teammates, as well as external partners like product review sites and customer groups.
Responsibilities:
- Conduct regular competitive research on other products and companies in our industry.
- Craft customer surveys to gather data and insights.
- Inform the marketing, product, sales, and customer support teams about our customer behaviors, preferences and patterns.
- Conduct buyer journey research, and help our team optimize our website, marketing touchpoints, and sales approach accordingly.
- Manage the marketing dashboards
- Attend events and interact with customers to further understand the problems and challenges we can solve for them.
- Managing service providers as needed – including identifying available providers, evaluating their suitability, negotiating their terms, and overseeing their execution.
Day-to-day Duties:
- Manage the marketing dashboard
- Monitor and analyze all marketing activities for recommended optimization
- Surveying customers and reporting their behavior.
Job Requirements
- BA/BS or equivalent working experience.
- Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
- Proficient in web analytics to optimize our approaches and used SQL, R, and/or python.
- Past experience conducting research reports, including the methodology, survey writing and fulfillment, and writing reports and studies.
- A nose for selling, unique selling points, and product marketing -- this role must help us stay differentiated from the competition.
- Knowledgeable of data mining.
- Good at data visualization and information design.
