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Job Description
- Manage the company department of SEO, Online Advertising, Content writers.
- Collaborate wit the company CEO on the overall company digital marketing strategies & Plans.
- Plan and execute all web, SEO/SEM, marketing database, and display advertising campaigns.
- Plan, execute, and measure experiments and conversion tests.
- Support the Social Media Manager in Designing, building and maintaining our social media presence.
- Measure and report performance of all digital Marketing campaigns, and assess against goals (ROI and KPIs.)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Increase the company online presence and our client’s online presence.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
- Implement link building campaigns in coordination with client SEO goals.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
- Performing Google Adword Campaigns.
- Monitor and administer web analytic dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
- Monthly optimizing our website and our client’s website and increase the rank in Google Search engine in relevant keywords.
Job Requirements
- Strong understanding of Search Engine Marketing (SEM) , Search Engine Optimization (SEO) process and Google Adword.
- Strong understanding of website developing and the SEO Structure inside the website.
- 3+ years experience in Search Engine Optimization (SEO) and Not less than 4 years working experience in Digital Marketing.
- Experience working with popular keyword tools (Google Adword, WordTracker, Keyword Discovery, etc).
- Professional user of Google analytics and MOZ and other programs related to SEO and Adwords and PPC.
- Desired: Knowledge of HTML/CSS and website administrations.
- BS/BA degree , digital marketing diploma or masters is preferable.
- Google certified is an advanced option.
- English proficiency, and adequate knowledge in traditional marketing.
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
- Have managed a team of content writers, link builders, SEO and SEM.
