Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Reporting to the OPS Manager & the MD; The Search Engine Marketing Specialist will be running PPC (AdWords, FB…and all Paid search online) while maintaining an emphasis on growth and revenue building.
Please only apply if you have a strong understanding of E-commerce marketing and revenue optimization.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Plan, manage, and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to strategy development, organization, and management.
- Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives.
- Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics.
- Possess clear understanding of the premium brands in the region, lifestyle and products, and transfer this understanding to the PPC campaigns.
- Handle relative communication with each brand’s point of contact (Multiple Clients), to align and coordinate the different promotional and branding campaigns.
Job Requirements
Desired Skills and Experience
- 2+ Yrs. Paid Search Experience in professional setting, ideally 2 years in an E-commerce or a digital Agency setting
- Advanced computer skills, proven experience in Excel (formulas, pivot tables, vlookups, etc.).
- Bachelor’s degree required - Programming / Computer science / marketing / Math background preferred.
- Exemption from the military service.
- Experience in managing large scale, complex paid search campaigns for E-commerce companies selling a physical product.
- Strong command of English and Arabic is a must.
- Ability to handle professional communications with multiple clients.
- Google Certification (Fundamentals), Analytics and AdWords Certification.
- A strong understanding of other areas of Performance Marketing, such as Display Media, Email, Affiliates, Feeds, Mobile, Social Media, Shopping and influence on Paid Search Activities
- Strong organizational skills, detailed orientation and project management ability.
- Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines.
- Mastered understanding of reported metrics and ability to generate action plans from them.
Featured Jobs
Similar Jobs
- Senior social media specialist◌ِركة تايكون للتداول في الاوراق الماليه - Tycoon securities - Heliopolis, Cairo3 days ago