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Job Description
- We are looking for someone that has experience working with multiple brands in the social media marketing space.
- Candidate will oversee Social Media campaigns which include but are not limited to: research, campaign & content creation, execution, monitoring and reporting. Knowledge of some SEO best practices is also helpful but not a requirement (we can teach) as it is correlated to items we do in the social marketing and SEO space.
- Manage the Social Media team and synergize team efforts to excellence the outcome and productivity of the team
- Develop a comprehensive social media strategy that defines how social media marketing techniques will be applied to build digital presence and reach strategic objectives
- Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc).
- Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
- Manage, forecast, and report social budget for channels, paid spend, competitions, reporting and tracking
- Contribute to the content strategy that supports market growth, business and product strategy
- Analyze, review, and report social media dashboards on a monthly basis for all social activities and campaigns
- Continue to refine and define our social marketing process and provide best practice advice and trainings to Social Media Team
- Monitor trends in social media tools, trends and applications
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Job Requirements
Qualifications:
- Must be well-organized, a strong communicator, client-facing, rock-star that bleeds social media marketing. We are growing and need someone that can hit the ground running!
- 4-6 years of social media marketing experience (prefer to have account management experience).
- Knowledgeable in the principles of Digital marketing.
- Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more.
- Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
- Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
- Team player with the confidence to take the lead and guide other employees and agencies (i.e. project management, directing agencies and informing brands).
- Maintain good technical understanding and can pick up new tools quickly.