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Job Description
- Identify marketing trends and evolving social behavior that may support or impede the success of the business.
- Evaluate and identify appropriate marketing platforms for to reach and engage the company’s customers.
- Lead the development of go-to-market plans, and execute on marketing strategies partnering with senior cross-functional stakeholders across product management, commercialization and sales.
- Drive data-driven analysis to improve campaign effectiveness and business value.
- Partner with cross-functional teams for integrated campaign program development.
- Develop strategies and execute creative marketing campaigns that drive awareness, engagement, and subscriptions to MoviePigs.
- Define customer needs and insights, and develop targeted messaging and marketing programs aimed at addressing different audience segments.
- Establishing a customer base in 20 cities within North America
- Achieving a subscriber base of 5,000 by end of 2016.
- Maintaining a retention rate (3-months active) of 50% or higher.
- Reaching 50,000 followers on Facebook by end of 2016.
Job Requirements
- Years of Experience : 3-5 years
