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Job Description
- A buyer must understand his or her clients' needs and wants and research what media are available in the markets afforded by a client's budget.
- Negotiates the best price, quality and placement of advertisements and sponsorships
- Keeps up to date with fluctuations in popularity ratings and developments in the industry
- Maintains good relationships with media sales staff
- Ensures they get the best airtime slots
- Manages media bookings
- Advertising costs are rarely constant, particularly for television broadcasts, where prices are related to viewing figures.
- Dealing with public figures for TV and radio Ads