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Job Description
- Keeps at all times completely current on:
- New products / services being introduced;
- New marketing / promotion techniques;
- New methods or channels of distribution for a particular group, or groups, of products / services.
- Keeps at all times completely current on consumer psychological, social, and economic trends as they impact the marketing climate.
- Maintains a high competence in a particular area of technical skill, e.g., operations research, creative idea generation, statistics, problem-solving through group dynamics, etc.
- Maintains ongoing personal communication with specialist colleagues in the group, with members of the research department, and with personnel of the company information center, so that he/she is aware of major developments in all areas and cognizant of the most efficient interdisciplinary interaction.
- Uses this high degree of special expertise to:
- Provide marketing consulting services to all account management
- Carry out special marketing projects for agency clients;
- Develop new product / service concepts for clients and prospects;
- Suggest new marketing or distribution opportunities for clients,
- Keep account management groups, clients, and agency management
- As required supervises the work of associates in the group on major groups; planning complex marketing strategies; apprised of significant trends of special concern to them; projects and deputizes for the group manager in various administrative responsibilities.
Job Requirements
Length and Type of Experience Normally Required:
- A minimum of 2-3 years balanced experience in marketing-related positions, e.g., Brand Management, marketing, sales, Account Management.
- Should have verystrong background in one or more special areas.
Education Normally Required:
- Master’s Degree. In some areas, workbeyond a Master’s Degree is usually needed.
Personality Traits and Other Standard Requirements: Highly analytical;
- Excellent judgment.
- Skilled expository writer.
- Effective oral presenter.
- Ableto work successfully on several widely different projects simultaneously.
- Sensitive to interpersonal relationships.
- Able to inspire a high degree of confidence.
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