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Job Description
- Identify main client groups and audiences and determine the best way to communicate publicity information to them.
- Develop and implement strategic PR programs to achieve significant increases in brand awareness
- Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.
- Draft speeches for company executives, and arrange interviews and other forms of contact for them.
- Identify key media outlets
- Cultivate relationships with key business journalists in national and trade publications
- Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
- Write clear and compelling pitch letters, press releases and by-lined articles
- Identify media trends, news cycles and spin opportunities
- Proactively manage editorial calendars.
- Analyze and measure results of PR programs
- Manage budgets and campaign ROI
Job Requirements
- Typing up minutes
- Organizing diaries
- Fielding calls
- Organizing travel arrangements
- Arranging appointments
- Filing; organizing meetings
- Managing databases; handling correspondence
- Liaising with staff, suppliers and clients
- Preparing letters, presentations and reports.
- Managing junior office staff
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