Marketing & Sales Executive

• A private medical center specializing in neurology and sleep medicine is seeking a talented early career Marketing & Sales Executive.
• The successful candidate will be responsible for creating, leading and executing a successful marketing and sales strategy to boost patient referrals and revenue.

About the center:

• The center is located in ElKorba, in the heart of Heliopolis.
• It offers a full range of clinical neurology services, diagnostic tests for neurologic patients and includes a specialized clinic and testing facilities for patients with sleep disorders (Sleep Care Clinic).
• The center is privately owned and builds upon the experience of a highly skilled group of doctors, from the fields of neurology, paediatrics, ENT and chest medicine. We currently employ around 20 doctors, 3 administrative staff (2 secretaries, office manager/corporate sales executive and accountant) and 5 medical technicians/nurses.

Duties & responsibilities:

• Planning and developing strategic marketing campaigns for the center and the sleep clinic to reach their three customer bases (patients, referring doctors and corporations)
• Planning a successful sales strategy to achieve a pre-defined sales target
• Preparing the annual budget for the marketing and sales plans with the medical director and marketing manager
• Executing and supervising the execution of the marketing and sales plans

 

Examples of Activities:

• Develops, executes and follows up on plans to promote the center, increase patient referrals and settle corporate deals
• Prepares (or supervises preparation of) necessary material and content for marketing/sales to patients, physicians and corporate customers (brochures, vouchers, giveaways, emails, letters, SMS, press releases, etc.) and manages their successful deployment and distribution
• May visits doctors at their offices/clinics or at hospital to promote the clinic services
• Reports weekly to general manager regarding plan progress
• Prepares monthly reports on marketing and sales activities
• Provides support to referring physicians over the phone
• Supervises and executes participation at conferences
• Supervises online marketing activities including creating and maintaining the website, social media presence, email newsletter and online ads
• Prepares a comprehensive list of targeted physician and companies to be used in marketing activities
• Ensures physician list is updated with new contact information and with visit information, referrals, comments, etc.
• Explores/finds opportunities for co-marketing, cross-promotion and partnerships with related institutions and companies (e.g. booth sharing with pharmaceutical companies at conferences)
• Attends regular training

Requirements

• Creative
• Energetic and self-motivated
• Can work independently and can be counted on to exceed goals successfully
• Can works under pressure and sets priorities efficiently
• Works flexible hours
• Strong target-based work ethic
• Proficient in English and has excellent communication, time management, writing and internet skills
• Medical background or experience in medical or pharma industries a plus (not necessary)

Salary and benefits:

• Negotiable basic salary (≥2000 EGP) and target-based bonus
• Paid business mobile phone line