Job Details
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Job Description
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
- Ensure show websites are fully up to date with latest information
- Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
- Strategic database build
- Manage PR agency in co-ordination with the Exhibition Director/Manager
- Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
- Use new media tools such as social platforms to create new marketing channels
Job Requirements
- FEMALE ONLY
- Formal business/marketing higher education qualification
- Behavioural Competencies
- Effective communication
- Customer focus
- Organisational ability
- Teamwork
- Flexible and adaptable
- Decision making
